In today’s commerce world, we are used to click and buy behavior in a very competitive market, with quality customer experience and lots of choices we can make. Also, retail and brand stores are still a part of our shopping arena. However what we have seen over time is that retail did not adapt or embrace E-Commerce quickly enough. Virtual Reality Commerce opportunities are available, but how will the brands and retail industry respond to this? If they don’t respond effectively they will miss the opportunity, the way it happened when E-Commerce was introduced.
Who is currently the front runner in V-Commerce? Alibaba has done his first steps in this direction which are introduced on TaoBoa and TMall, their B2C channel. They have created this through mobile (see video) with shopping at Macy’s. The Macy’s experience, is called Buy+ shopping. Buy+ allows customers to browse not just a department store, but it has recreated part of New York City around it – customers can even get a cab from Times Square to a version of Macy’s.
How will developments like this affect us in doing our grocery shopping? How will the grocery stores anticipate to this? Below is a nice sample how we will do our grocery shopping in the future, in this video example we are shopping with an HTC Vive, HTC’s virtual reality product. It is very nice to see how can select our food and other products we need, when doing our grocery shopping. This example is taking in o account the loyalty program you are linked to and is providing you with a recipe to make with your products an apple pie!
It will also affect the way we look around us or do our city tours through the world. With Virtual Reality we can experience all the famous sights in Paris in a different way. The travel branch will be impacted by Virtual Reality and will be servicing Virtual Reality tours.
The way Alibaba is dealing with Virtual Reality makes clear that they are basically ahead of the game. Alibaba is of course driving one singly E-Commerce platform which makes things far more easier, but this will have a huge impact on the enterprise platforms operated in the US, Asia or Europe. How will Hybris, Magento, IBM Websphere, Intershop and others respond to this? A Vision or possibility could be that Globally we move to one single platform that will drive all of it. It will make things far easier and cost effective for the brands and retail industry.