Publications

Jerry van Leeuwen spreker op B2B Summit

Jerry van Leeuwen is spreker op B2B Summit: Proud to B2B op 9 maart 2017 in DeFabrique in Utrecht. Hij leidt de ronde tafelsessie ‘Verwacht de B2B klant meer dan alleen de laagste prijs?’. Wilt u echt het verschil maken? Dan is het natuurlijk belangrijk om, beter dan uw concurrenten, te weten wat de wensen […]

2 March 2017
  • Virtual Reality Commerce the game changer in E-Commerce and the way we shop?

    In today’s commerce world, we are used to click and buy behavior in a very competitive market, with quality customer experience and lots of choices we can make. Also, retail and brand stores are still a part of our shopping arena. However what we have seen over time is that retail did not adapt or […]

    30 January 2017
  • Email notifications and payment information not a nice team!

    Recently I got an email reminder to extend my premium account with Spotify, this was in fact updating my payment data also. First, I received an email to tell me to update this. For me this immediately raised the question was this “fishing”? However, by looking at it, it was not and I could login […]

    25 January 2017
  • How to drive cloud e-commerce in the omnichannel world

    Cloud e-commerce is the quickest and easiest way to enter the world of omnichannel commerce. Be aware that the quality of the chosen platforms and infrastructure is very critical to operate a SAAS (Software As A Service). The dimensions to manage in an established SAAS environment are very different compared to the dimensions of a licensed […]

    20 January 2017
  • eCommerce for Manufacturers: Online B2B & B2B2C Best Practices

    How the Internet has transformed the manufacturing and order fulfillment process is no small secret. However, the realm of e-commerce for manufacturing companies is rapidly growing, and modern manufacturers are starting to see a shift from business-to-consumer (B2C) sales to business-to-business (B2B) sales. Manufacturing and shipping process have historically focused on producing a product, sending […]

    10 January 2017
  • Customer experience – the Holy Grail of commercial success?

    The belief that customer experience underpins your online success is widely accepted. Excellent customer experience is the result of continuous website optimization. This is a never-ending struggle between the use of resources and the presence of statistical substantiation, with the underlying causes being incomprehensible data, the inability to uncover the core issues and the failure […]

    19 December 2016
  • Virtual Customer Service Agents

    By performing tasks traditionally fulfilled by service personnel and having a humanlike appearance, virtual customer service agents bring classical service elements to the web, which may positively influence customer satisfaction through eliciting social responses and feelings of personalization. This paper sheds light on these dynamics by proposing and testing a model drawing upon the theories […]

    23 January 2014
  • Top 5 SEO presentations you must see on SlideShare

    If you want to stay up to date on your favourite topics, SlideShare is your best friend. I always wonder around on the site to find new interesting content and tips and tricks. It’s time to share these insights when I find them. The following five presentations focus on Search Engine Optimizations basics and are […]

    31 May 2013
  • Computers in Human Behavior

    The influence of negative online word-of-mouth on the behavior of those receiving it has been addressed extensively in the academic literature. Remarkably, the question whether negative online word-of-mouth should also be seen as a behavioral indicator of its sender remains unaddressed. Answering this question is relevant as it provides companies with insight into the need […]

    10 January 2013
  • Social virtual worlds

    The interest in social virtual worlds with multiple functions has mushroomed during the past few years. The key challenge social virtual worlds face while attempting to anchor and serve the masses is to reflect the core beliefs of their users. As existing research lacks insight into these core beliefs, this study aims to contribute to […]

    30 November 2012
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