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How to drive cloud e-commerce in the omnichannel world

Cloud e-commerce is the quickest and easiest way to enter the world of omnichannel commerce. Be aware that the quality of the chosen platforms and infrastructure is very critical to operate a SAAS (Software As A Service). The dimensions to manage in an established SAAS environment are very different compared to the dimensions of a licensed model and very cost competitive in the market. Next to that allows the SAAS model your brand to focus on the business activities instead. Blow you see some of the benefits of the SAAS-model;

  • Fast project set-up
  • Short time to market
  • Attractive pricing models
  • Full enterprise commerce functionality
  • Rapid availability of new features
  • Flexible scalability
  • Fewer demands on own IT resources
  • Focus on core business

How do you drive your full service e-commerce business to the “cloud”

Cloud technology is more or less a hype; everyone talks about how they bring e-commerce to the cloud. What is this cloud? The cloud hosts your business data across multiple servers providing failover protection with a high standard of uptime, instead of hosting your own licensed model in one hosted local environment. The model is also set up to support not only one brand it is ready for hosting a multitude brands for one single business. Technical operations and support is available including software updates, this is a major benefit. Updates in software can be very costly compared to a licensed model. Accessibility is key in the model as well for a business to make changes anytime or anywhere you are.
Bringing your existing licensed software model to the cloud is something different and much more complicated than starting up a new business model. Converting your existing software to a SAAS-solution is all around solution engineering and changing the way you deal with your business model. In case you have multiple brands which will impact the physical part of your business, the business model has to be vertical agnostic. Otherwise you will not be able to drive growth to your omnichannel fulfillment site of the business. E-Commerce in the “cloud” requires the integration approach that connects on-line marketing, shop management, customer engagement, subscription management and payment services to one managed “SAAS cloud solution” service model. In this case you need one partner that manages this on end to end solution so that you can focus 100% on your brand development which will eventually drives an higher ROI in to your business.