Yesterday I had a talk with my brother in law. He told me, he invested several thousands of euro’s on the implementation of a cable network for his new office. I told him, we have just installed a wireless network for only three hundred euro in our new office. I admitted at once, ok this is not as safe as a cable network. But in my opinion it will be sufficient for the purpose you are going to use it. His answer: ” but I don’t know anything about it and trusted the firm implementing my network!” Funny (or sadly?) enough, the same is the case with lots of internet consultancy: the customer expects the expert to tell him what to do and in return the expert asks too much money. What to do?
- First of all, do not accept talking about magic tools. There are no magic tools. Tools are suited for some parties while other parties should not use these tools. So be critical.
- Secondly rather do not pay for clicks, conversion or other methods related to the turnover of your company. My advice: do not pay for something you did earn yourself.
- Also do not agree with systems, such as paying a certain amount of money for a certain number of automated activities. Why should you, for example, pay more for 1000 newsletters than for 10 newsletters sent at the same time? I don’t know, do you? Ok when it takes lots of memory space I can imagine, but still…. My advice: do not pay for something where there is no proper relation between effort and return.
- When you are talking with an internet consultant or an online marketing company the talk should be about the delivery of projects based on working hours and a fair fee for using their tools. Pay per click is in my opinion no option in this setting.
- Think big and start small. Better stop half way, or even better before. Yeah, I know this is no rocket science
Would have helped this my brother in law? Well considering point 5, may be. But when you are considering investing in internet for your company, please keep all these points in mind.