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eCommerce for Manufacturers: Online B2B & B2B2C Best Practices

How the Internet has transformed the manufacturing and order fulfillment process is no small secret. However, the realm of e-commerce for manufacturing companies is rapidly growing, and modern manufacturers are starting to see a shift from business-to-consumer (B2C) sales to business-to-business (B2B) sales. Manufacturing and shipping process have historically focused on producing a product, sending it to the store, and having a consumer purchase the product. However, e-commerce has created an era in which the B2B and B2C side of e-commerce are merging. In fact, e-commerce platforms are expected to grow to more than $2 billion by 2019, at a compound annual growth rate of approximately 12 percent.

E-commerce for manufacturing companies is changing how businesses do business with other businesses. The idea of always selling the traditional way of manufacturing to retail only is dying, and businesses need to embrace the idea of working in a multi- or omni-channel environment, to include e-commerce, in order to achieve a positive growth and return on investment. Consumers are growing more powerful through social media and the Internet, and manufacturers must be ready and willing to adapt to their demands in 2017.

Jerry van Leeuwen will be a featured speaker at the event ‘eCommerce for Manufacturers: Online B2B & B2B2C Best Practices’, on January 16 and 17 2017 in Frankfurt. Jerry is an eStrategy consultant at Moduslink, and researcher and owner of SYcommerce in the area of eBusiness, eCommerce, business Intelligence and IT-strategy. Jerry helps businesses organize and optimize eCommerce and their online presence. He’s also a Lecturer on eBusiness and Interactive Marketing on the faculty of Economics and Business Administration of the Vrije Universiteit Amsterdam as well as a Lecturer on Supply Chain Operations on the faculty of Economics and Business Administration of the Rijksuniversiteit Groningen.