Last week I wrote about WHY you should pay a lot more attention to optimizing your hotel homepage and HOW you could do that. More specifically I mentioned four important tips for designing an effective hotel homepage: 1) communicate your brand message, 2) give plenty of information, 3) emphasize main user tasks and 4) maintain a unique homepage structure. So, I hope that you as a hotel marketing manager (or in another branche) already improved the homepage on one of those four factors.
This week I’ll give you more tips on improving the homepage and make more sales online!
Use large, high-res images
Maintain a consideribly large area on the homepage to show visitors large and high-res images. These images can be a hotel room, the surroundings, your staff, etc. It depends on the type of hotel (or hotel group) which images fit your brand and culture. If your are a low-price player you probably shouldn’t use the most luxury perceived photos. So:
- Only use high-res images
- Assure that the images contribute to giving the visitor a welcoming feeling
- Assign a large area for photography
- If you want to use text in the image, always be aware of the readability!!
- Use multiple images on the homepage. You could implement a carousel to do that.
Integrate social media on the homepage
Social media is getting more and more important for hotel marketing managers as a direct channel to have conversations with (potential) guests. It creates brand awareness and a guest community, can be used as a service channel and may lead to direct sales (without paying sales commission). In order to take advantage of social media it is of utmost importance to integrate social media tools on the hotel homepage. So:
- Assign one area on the homepage as a social media area
- Put links and logo’s of two or three social media communities such as Twitter or Facebook (depending on your situation, country, etc)
- To make it even more dynamic: automatically show the latest tweets on your homepage!
Create a dynamic homepage
As said in Part 1 on this topic the homepage is a page where users tend to return to very often. Even if they want to navigate from one part on the website to another. As a hotel owner you don’t want to show these (potential) guests the same content everytime they visit the site, do you? 🙂 So:
- Assign at least one area for dynamic content such as “specials”, “last-minute” or “news”
- Integrate a “tagcloud” based on the most clicked website items
- With dynamic I don’t mean to make the homepage flashy and noisy! Maintain a clear and clean homepage!
Next week I’ll give you even more hotel homepage tips to improve usability and conversion rates. So stay tuned!! 😉