2010 oktober

12 okt: A quest for the worlds best viral campaign, my first stop: Heineken at a Donor show.

Last week I started my quest for the worlds best viral campaign. I packed my bags and I am ready to find out what constitutes a good viral. This week I am at my first restpoint where I reflect on my quest: what constitutes a good viral? There are two examples of virals that I remembered clearly that I want to use to demontstrate a first lesson: play with strong emotions.