2010 juli

29 jul: 7 simple steps to improve your e-mail marketing subject line

Last week I discussed the simple steps to improve your sender name in your e-mail marketing activities. This week I will focus on the much debated e-mail marketing subject line. What should an effective e-mail marketing subject line look like? How can we get those readers to open your e-mails and not send them to the bin?

21 jul: Simple steps to improve your e-mail marketing effectiveness

Once people receiver their online newsletters they do either three things: [1] throw it away unopened, [2] read it and throw it away, and finally [3] read it, and click through. If you’re situation is best described by number one or two (be honest to yourself, the statistics don’t lie) this is the post for you!