2010 mei

05 mei: E-Mail marketing: calling for creativity

Last week I discussed how to measure emailmarketing activities. I believe measuring is the first step to improvement. We need to measure the current state, change something, and measure again while asking ourselves: what does this do with my conversion? With my registers? With my number of visitors? etc. Once installed we can start being creative! I will start with the registration process. How can we make more of this process?