2010 april

29 apr: How to measure your e-mail marketing activities

Chances are high that you, as an online organization, have famous “subscribe now” button on your webpages that let’s visitors subscribe to the (weekly) newsletter. And chances are high that in your newsletter software you can observe all kinds of statistics like ‘clicktroughs’, ‘opens’, ‘bounces’, etc. But what happens next? And how do your customers read your newsletter? How do you measure the return on your e-mail investments?